Your ads and images must be relevant to the audience viewing them. Plus, visuals are more easily remembered and they’re far more likely to be shared.Īds grab your attention with bright, complementary colors and an artfully eye-catching arrangement of your products. Facebook favors visual content over written content because time has proven that visuals are what users want to see. To reach people on Facebook means being able to communicate visually, and to do so quickly. Visuals are what grab our attention while swiping and scrolling through our News Feed. The 4 Fundamental Components of an Effective Facebook Ad 1. Now that we’re all on the same page about the structure of typical Facebook ads, let’s take a look at the fundamental properties of an effective Facebook ad Image.
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